Slow Food Kenya supports farmers and producers by linking them directly to consumers through Earth Markets and fair-trade initiatives. The organization has established seven Earth Markets across different regions in the country; including Molo, Kirinyaga, Nakuru, and Gilgil each operating at least once a month. The initiative brings together over 542 farmers and reaches hundreds of consumers during every market event. Through these markets, consumer awareness and consciousness of agroecological products and their nutritional value continue to grow, fostering stronger connections between producers and consumers. The project also enhances local and national market linkages, improves farmer incomes, and promotes diversified, healthy, and culturally significant food options.

In addition, Slow Food Kenya promotes value addition as a means of increasing the benefits that farmers and communities derive from their produce. By training producers in food processing, preservation, and packaging, the organization reduces post-harvest losses, enhances product quality and marketability, and expands consumer access to safe and nutritious foods. These efforts collectively improve household incomes and strengthen local food systems.